Operations19 Team • June 22, 2021 • 5 Min Read
Whether you’re starting a small business or have extensive experience as a freelance marketing strategist, these 10 steps will help you improve your existing marketing strategies.
However, first, let’s look at what a marketing strategy is and what freelance marketing strategists are responsible for covering.
A marketing strategy is one of the core foundations of any business. It targets potential customers and tries to convert them into existing customers of a brand, product, or service.
Everything comes under marketing strategy, from aligning the brand’s value and messaging to providing information on a target market’s demographics.
A marketing strategist develops marketing plans and operations according to the company’s goals. They perform research studies to evaluate a company’s marketing techniques and build strategic marketing plans to bring about growth in a company.
Without a marketing strategy, you won’t be able to assess your company’s marketing efforts. In addition to this, you also can’t repeat a marketing plan in the future without a strategy.
To build your company’s goals, you need to align them with your company’s vision and access past company trends.
Even if your marketing strategy has been working for a long time, it always needs constant upgrading because of the fast-changing marketing trends. Here are a few things you can do to improve your marketing strategy quickly:
Know Thy Competitors
Although an old marketing technique, observing your competitors is a great way to start if you don’t already have decade-long experience, evaluate what they’re doing, which keywords are they using for SEO, and what trends they are following.
Learn from your competitor’s mistakes and avoid losing big bucks on your marketing campaigns.
Go Back to the Basics
It’s always a good idea to go back to the basics of its marketing strategies and update them as required. Many marketers, especially those working since a long time ago, tend to ignore the basics.
It would be best if you remembered that these are the core foundations you’ve been building your marketing strategies around. So, it’s essential to always look back and fix what needs fixing.
Make Use of Online Resources
When we say “make use of the online resources,” we don’t just mean that you make use of the ones you’re familiar with; experiment with new, upcoming marketing tools to keep your marketing tactics up to date.
For example, Facebook keeps updating its algorithms and ad campaign rules and regulations. If you don’t follow these trends, your marketing efforts might go to waste.
The primary purpose of your marketing strategies, as mentioned earlier, is to convert potential customers into actual customers. For this, your marketing strategies and campaigns should have a clear call to action.
In addition to this, you should also try using more CTAs. A social media post without a CTA would not instigate action by the target market. Of course, this does not mean you should overdo it. Use them where and when necessary.
Create SEO-Based Content
When creating content, continuously optimize it for search engines. Analyze and evaluate your target market’s searching habits. Take advantage of SEO tools, such as UberSuggests, SEMRush, and Ahrefs.
Get inside your customer’s minds and try to think of how they feel when viewing your content.
Don’t Forget the Target Market.
Either the marketing plan is too close to our hearts, or we’ve spent so much time creating and executing it that we forget about our target audience.
Define your target audience’s demographics and think about their habits and buying patterns. Having a clear target audience will also help you build content and campaigns in a tone that’s suitable for them.
Evaluate Things from the User’s Perspective
How well does the website work? How long does your webpage take to load? Is there a bug that needs fixing? Go through each step from your customer’s experience. You want to make sure that your customer is getting the best experience on your platforms.
It will also help if you’re consistent throughout different platforms. If you convey 2 or 3 varying messages on various platforms, your customers won’t find you trustworthy.
Create Content and Connect
Connect with your audience on a personal level through content, offers, or promotions. Provide them value and experience beyond your competitors.
Remember that having long-term, loyal customers is more cost-efficient than attracting new ones.
Don’t Ignore Sales Strategies.
Evaluate and examine the sales strategies that the company has been following. Again, your goal is to increase sales and turn potential customers into existing ones.
Collaborate with the sales team because they know the customers on a more personal level.
Make Use of Social Media
Make maximum use of social media, as more and more people have been turning to their phones. Create social media content that would keep customers engaged. Even if they don’t buy your products or services, their comments will help your post reach a broader customer base.
If you’re a marketing strategist or a company looking to hire freelance workers, we’ve got you covered! Sign up and unveil the freelance world of leading industry professionals now!