Ecommerce Guide: Why and How to Hire Freelancers for Content Creation

Operations19 Team • June 22, 2021 • 5 Min Read

Are you running an eCommerce business and contemplating the idea of hiring freelancers for content creation? By the end of this blog, you might be able to choose the best option for your company.

What is Freelance Writing?

Freelance writing is professional writing done by freelance writers. Freelance writers prefer working remotely and not getting into long-term commitments with any organization. They provide expert knowledge in content creation and build your customer base through articles, blogs, web copies, and social media posts.

You can hire freelancers for a specific project or several different assignments. Depending on their education and experience, freelancers charge by the hour or per word count.

What Does Freelance Writing Include?

A freelance writer is an expert in creating compelling copy that is SEO optimized. They can deliver everything from product descriptions on your eCommerce websites to guides in the form of blogs.

They can create a strategic plan for content marketing and convert visitors into customers. From eBooks to emails, freelance writers can provide any type of content that your eCommerce business might need.

Why Should You Hire Freelancers for an Ecommerce Business?

In the fast-paced business environment, everyone is constantly looking for options to outsource their business functions and enjoy the cost cuts. It’s only fair if you too jump on the bandwagon to help your eCommerce business grow.

Here are some of the reasons you should hire freelancers for content creation:


More than half of all online buyers research their products online. It indicates that they will more likely come across your content while also looking at your competitors’ eCommerce websites.

A poorly written piece could cost you many customers. So, to stand out and convert visitors into loyal customers, you need a professional writer who is an expert in your industry.

Things like grammatical errors and hard-to-follow sentences can irritate readers. To avoid creating a wrong perception, it’s always best to leave the work in the hands of professionals.

In addition to this, you might be too close to your business to create customer-focused content. Strategic content planning and writing can be complex when you have other responsibilities.

Saving Time and Money

Hiring an on-premise employee and training them can take up a lot of your time and money. Additionally, if not satisfied with the content writer, you will have to terminate their employment, deal with unemployment and find a replacement- the cycle may keep on repeating.

Freelancing websites provide details of content writers, such as their skill set, experience, and reviews, making it easier to choose a professional based on your requirements.

Better Productivity and Outcome

Working remotely due to the pandemic has favored freelance service providers to manage their time better. With no outside distractions, their focus will be on completing the job and delivering quality content.

If you decide to hire freelancers, you will experience better outcomes. Because freelancers don’t work on a fixed wage, their goal is to maximize their earnings, attract more companies to work with, and build long-lasting business relationships. Their motivation will prove beneficial for both you and them.

How to Hire a Freelance Writer?

You will find a diverse range of writers on freelancing websites, but are they all suitable for the job you have in mind? There are several things to consider and do before you hire freelancers:

Do they have the experience you’re looking for?

Even the best of writers might not have any experience working in the same industry. They might also lack the skill set, such as SEO knowledge, which you’re looking to hire.

It would help if you made sure the freelancer you hire for the content uses the tone and writing style you’re looking to hire. Check their reviews to see if they can meet deadlines and communicate with you or your team.

Do Your Research

Take a long hard look at the writer’s portfolio to make sure they have experience in the kind of work you require. Hiring an inexperienced but great writer isn’t bad, but you should do so with caution.

You must also check other platforms to compare rates and see if the freelance writer perfectly matches your requirements.

It’s also a good idea to ask writers for a sample of their writing to ensure they will deliver quality content.

Don’t Expect the Writer to Know it All

When posting a service request, make sure to include all the necessary details. Are you looking for a writer with experience in SEO writing? Do you want the freelance writer to edit blogs that you already have? Be clear in what you’re looking to hire.

All of your requirements should be specific, which will help you hire freelancers who match the job description.

Where to Hire Freelancers?

Operations19 is a marketplace for freelance professionals. These individuals are top-rated and are experts to ensure the quality work is superb!

We include services in the Ecommerce business, including freelance writing. We also cater to other services in the marketing and Amazon industry.

If you’re looking to grow your business and hire nothing but the best resources, our platform will provide you with that.

All you have to do is post a service request to see the freelance professionals’ rates, experiences, and reviews. We will also provide you with the option to negotiate prices and confirm the project once you’ve selected a freelancer. 

Book one-time or repetitive tasks from proven top-rated professionals.

Post a service request.

Review handpicked proposals from industry leaders.

Select the best fit for you.

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